An overview of social media platforms
An overview of social media platforms and the tools small businesses need to set up successful profiles, increase reach and boost engagement. Social media can seem overwhelming to small and micro-businesses. “It's important for small and micro businesses to use social media to market and sell because it's one of the most inexpensive ways for them to have a broader reach than they normally would have with any other type of old school marketing,” says Sarai Garrett, founder and CEO of The Marketing Millennial. There are five social media platforms that small businesses should consider when they’re first testing the digital marketing waters, and each has their own tools for businesses, says Garrett. “So you can…utilize all the different social media platforms in such a way where they can help point your clients to making a sale.” Picking the right platform depends both on what kind of business you have and who your target demographic is, says Garrett. Oftentimes, business owners...